Sell Your Home in Greensboro and the Piedmont Triad

How We Help You Sell for the Most Money

The Hive Real Estate Group is a boutique real estate team based in Greensboro, helping homeowners sell across the entire Piedmont Triad. We are part of Berkshire Hathaway HomeServices Yost & Little Realty. Selling well comes down to three things: the right price, a home that is ready for buyers, and marketing that reaches them.

Pricing comes first. Your home gets the most attention the day it hits the market, because search sites put new listings at the top and buyers act fast when they are afraid of missing out. As the weeks go by, that urgency fades. That is why I run a Comparative Market Analysis (CMA) for every home, using recent sales and what is happening in your specific neighborhood, so we price it right from day one.

Then we get your home ready. That can mean a few repairs, decluttering, or full home staging. Curious where you stand today? Start by finding out what your home could sell for.

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What Our Listing Marketing Includes

Posting your home to the MLS is only one step. Every listing gets a marketing plan built around the buyer most likely to love your home.

  • Professional photography. Interior and exterior photos, aerial photos, and twilight photos when they suit the home.
  • Virtual tour and floor plan. A 2D floor plan with professional measurements, plus a virtual tour (an additional fee may apply).
  • Professional video. A video tour for YouTube and social media, plus short clips that keep buyers interested over time.
  • Digital marketing. Social media posts and videos, targeted online ads, email campaigns to buyers and agents, and mobile-friendly digital flyers.
  • Print marketing. A property lookbook for showings, postcards to your neighborhood, and open house flyers with QR codes.
  • A custom property website. One page with your photos, virtual tour, floor plan, map and an easy way for buyers to schedule a showing.
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Staged living room ready for listing photos

Your First Week on the Market

We want your home to make noise the moment it goes live. In the first week we:

  • List your home on the MLS and the sites it feeds, like Zillow and Realtor.com
  • Launch your property website, social media posts and video tour
  • Introduce your listing to the agents in our brokerage and host a broker open house
  • Email our network of clients, buyers and agents, and call buyers in our pipeline who are searching in your area
  • Mail postcards to your neighborhood and plan a public open house within two weeks

After that first week, the marketing keeps going until your home is sold.

We live here. We work here.

The Hive is here to get you the best possible price with the least amount of headaches and inconvenience. We believe you should feel VALUED, UNDERSTOOD and CONFIDENT in the process and have complete trust in the integrity of your Realtor.

You Will Always Know Where Things Stand

Selling is a team effort, and you should never have to wonder what is happening. While your home is listed, you get:

  • Biweekly listing updates with your price, status, days on market, showings and feedback, open house results, offers, and a snapshot of online activity
  • Market updates on new competing listings, price changes and comparable sales, plus a monthly market summary
  • Honest recommendations if something needs to change, and regular check-ins along the way

 

When offers come in, we review each one with you: the price, the buyer’s financing, any contingencies and the closing timeline. Then we negotiate on your behalf all the way to the closing table.

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A kitchen staged and ready for photos
Why Work With Us

The Hive Team Numbers

Sales 2025
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of BHHS Nationally 2023

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Record Breaking Sales

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Sales since 2016

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The Four Stages of Selling Your Home

  1. Plan and price. We tour your home, plan any prep or staging, agree on a strategy and timeline, and set your price with a full market analysis.
  2. Launch the marketing. Professional photos, signs, MLS listing, print and email campaigns, and your open house schedule.
  3. Showings. We keep your home ready to show, share buyer feedback with you, and host open houses.
  4. Offers to closing. We negotiate offers, then guide you through inspections, the appraisal and contingencies until your home closes.

If you want to learn more about the last step, read our guide to the closing process in North Carolina.

Home Selling FAQs

How do you decide what to list my home for?

We run a Comparative Market Analysis (CMA) that compares your home with recent sales of similar homes nearby, then look at your location, size, condition, updates and the current market. Overpricing usually backfires: the home sits, buyers assume something is wrong, and the appraisal may not support the price.

Often, yes. Buyers will usually have the home inspected once they are under contract, so fixing problems ahead of time can prevent surprises later. Start with major systems like the roof, HVAC, plumbing, electrical and foundation. A pre-listing inspection can show you exactly what needs attention.

Yes. Every staging plan starts with a free consultation, and you get access to our staging team at competitive rates. In NAR’s 2025 Profile of Home Staging, 49% of sellers’ agents said staging reduced the time homes spent on the market. Learn more about our home staging service.

No. Our fee is paid when your home sells, and we cover the marketing costs up front. Some extras, like a virtual tour, may carry an additional fee.

We are based in Greensboro and help sellers across the entire Piedmont Triad, including Greensboro, Winston-Salem, High Point, Kernersville, Clemmons, Lewisville, Summerfield, Oak Ridge, Stokesdale and Colfax.

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